The Value of Trademarks
The Value of Trademarks - How to manage and measure
Reporting from the conference, held in Copenhagen, 7 June 2007
International conference hosted by The Danish Patent and Trademark Office and sponsored by The Office of Harmonization for the Internal Market (OHIM).
See the conference program here
Click the title of the speech to read the weblog reporting from the conference and the speakers' presentations (Not available for all speeches. Continuously updated until Friday June 15th).
Conference speakers
Welcome/introduction President Wubbo de Boer and General Director Jesper Kongstad, DKPTO
Trademark leverage & shareholder value Senior Vice President Christian Dorffer, Millward Brown Optimor
Shareholder value creation through global brand execution Worldwide Chairman Terry Tyrrell, Enterprise IG
The role of trademarks in EU productivity growth - Presentation material not available Prof. & Chairperson Dr. Eusebi Nomen, ESADE Institute for Intangible Assets
How to build up the value of your brand Managing Director Rasmus Bech Hansen, Kontrapunkt
Trademark as a strategic tool Chief Trademark Counsel Gerhard Bauer, DaimlerChrysler AG
Brand strategy and impact on financial reporting Partner Andreas Mackenstedt, Pricewaterhouse Coopers
Public patent offices, panel debate
The world's first trademark valuation software Managing Partner Robert Tafelmeier, IP Valuation GmbH
Brand Valuation: The economy of brands Managing Director Global Brand Valuation, Jan Lindemann, Interbrand
Closing remarks
