It benefits Danish design companies that China has now joined the Hague Agreement effective from the 5th of May 2022. In the Hague Agreement, companies can have their design protected in up to 92 countries with one application.
China is one of the countries which imports many Danish products and has recently become Denmark's 5th largest export market. In 2021, Danish companies exported goods amounting to approxi-mately DKK 76 billion to China.
"Denmark has a long and proud design tradition, and Danish design products and Danish lifestyle are popular among many consumers worldwide. The fact that China has now joined the Hague Agreement means that Danish companies will find it easier to protect their products when they want to enter one of the world's largest markets," says Director of Trademarks and Design at the Danish Patent and Trademark Office, Henriette Vængesgaard Rasch.
And there is good reason to protect designs. China is among the countries where most products are illegally copied. However, with design protection, businesses will find themselves in a stronger position.
"By protecting your products, your company has a significantly stronger position against copycats/free riders. You also signal that you are ready to protect your rights and your business," says Director of Trademarks and Design Henriette Vængesgaard Rasch.
Hong Kong and Macao are not part of China's entry into the Hague Agreement.
Read more about China's accession to the Hague Agreement
Read more about importing and exporting goods and services